If growth has stalled, acquisition is becoming more expensive, conversion isn't improving or your digital operation simply feels harder than it should, I'll help you identify what's getting in the way — and what I'd fix first.
20+ years running ecommerce and digital growth from the inside.
“We're spending more on marketing but growth isn't following.”
“Traffic is increasing but conversion isn't.”
“We've become too dependent on Google or Meta.”
“We have lots of technology but it doesn't work together.”
“We know AI could help us, but we don't know where it will genuinely add value.”
“Our ecommerce growth has plateaued.”
“We need senior digital leadership but aren't ready to hire another full-time executive.”
“We have agencies covering individual channels but nobody looking across the whole picture.”
“Our organisation needs to increase digital acquisition but revenue isn't necessarily the objective.”
If you're asking questions like these, that's usually where I come in.
Tell Me What You're Trying to SolvePoor digital performance rarely comes from a single channel. A paid-media problem can actually be a conversion problem. A conversion problem can be a merchandising problem. A retention problem can be a CRM or data problem. A technology problem can create an operational problem — and sometimes businesses are simply optimising the wrong thing. My work is to identify where the real commercial constraint sits.
Revenue and contribution analysis, trading calendars, promotional planning and pricing strategy to grow profitable sales.
Budget allocation, contribution and incrementality, and holding agencies accountable for profitable growth.
Reviewing the customer journey, product pages, mobile experience and checkout to convert more of your existing traffic.
Segmentation, lifecycle automation and retention strategy that grows customer lifetime value.
Dashboards and reporting that connect traffic, spend, sales, margin and customer behaviour to real decisions.
Identifying practical AI use cases across trading, reporting, CRM and content — and helping implement them safely.
Agencies can be excellent at executing within their specialism, but businesses often need someone senior looking across the entire digital operation. I'm not trying to sell you media spend, software licences or a development retainer — which means my recommendations can focus on what I believe will genuinely make the biggest difference.
20+ years running ecommerce, retail and digital growth from the inside — not just advising it from the outside.
Senior leadership experience across ecommerce, digital transformation, acquisition, CRM, technology and commercial trading.
Experience operating inside businesses, not just consulting from outside them.
Works across founder-led businesses, SMEs, mid-market and organisations without senior digital leadership in place.
An initial conversation is not a sales pitch. The objective is to understand:
Not ready to book yet? Tell me a bit about your situation and I'll come back to you.
If you already knew exactly what was wrong, you probably wouldn't need a consultant. Tell me what's happening and we'll work out where to start.
