Twenty-plus years of digital growth work, across sectors that don't usually sit in the same portfolio - fast fashion, D2C, B2B, not-for-profit. Real results, named where I can, described honestly where I can't.
Digiruu is an award-winning app UI/UX design agency running a three-stage blueprint → design → build process for mobile and web apps, working with consumer brands and startups building new apps or improving existing ones.
I booked a session with Alan and came away with real clarity on what to do next. He asks the right questions, cuts through the noise and gives you practical things you can act on straight away. If you want someone who'll be straight with you and genuinely help you grow, talk to Alan.
Aman Birdi, CEO, Digiruu Ltd
High-velocity, high-SKU-turnover online retail, sensitive to conversion friction at scale.
Delivered a +48% lift in conversion rate through a structured CRO programme.
Direct-to-consumer brand competing on trust and repeat purchase in a category parents research hard before buying.
+47% CVR from conversion work, and doubled sales within three months of a site relaunch.
Multi-market B2B trading operation, procurement-led buying behaviour rather than impulse retail.
Eliminated six figures of wasted PPC spend through click-fraud detection, then drove ongoing performance to hit COS and CAC targets — delivering more profitable acquisition growth.
A UK not-for-profit supporting entrepreneurs and small businesses — working within the budget and approval realities charities and not-for-profits recognise.
Led a digital transformation that delivered record acquisition levels — including +147% YoY client acquisition rate (2025 vs 2024), +84% YoY lead enquiries and +90% YoY website sessions — with board-level analytics embedded to make the case for continued investment.
Read the Wenta case study →Agencies can be excellent at executing within their specialism, but businesses often need someone senior looking across the entire digital operation. I'm not trying to sell you media spend, software licences or a development retainer — which means my recommendations can focus on what I believe will genuinely make the biggest difference.
20+ years running ecommerce, retail and digital growth from the inside — not just advising it from the outside.
Senior leadership experience across ecommerce, digital transformation, acquisition, CRM, technology and commercial trading.
Experience operating inside businesses, not just consulting from outside them.
Works across founder-led businesses, SMEs, mid-market and organisations without senior digital leadership in place.
An initial conversation is not a sales pitch. The objective is to understand:
Not ready to book yet? Tell me a bit about your situation and I'll come back to you.
If your business looks like one of these — or nothing like any of them — the read on what's actually holding back growth is usually the same conversation.
