Find what's holding back your digital growth.

I'm Alan Eves — a digital commerce and growth transformation consultant with 20+ years' senior experience across ecommerce, digital, CRM, technology and commercial performance. I look across the whole digital operating model to find what's actually getting in the way — then help you fix it.

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Senior digital experience,

without hiring another

agency.

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Commercially minded

Revenue matters, but so do margin, acquisition, engagement and sustainable growth. I focus on the outcome your organisation actually needs.

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20+ years on the inside

I've spent more than two decades running ecommerce, digital growth and transformation within businesses — not simply advising them from outside.

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Strategy that gets implemented

I'll help diagnose the problem, prioritise what matters and deliver the fix — not leave you with a 70-page presentation.

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About Alan

I help businesses understand

what's really holding back

their digital growth —

then turn that insight

into practical action.

Alan Eves, Digital Commerce & Growth Transformation Consultant

Expert consulting services

Analytics & Commercial Insight

Helping turn data into useful commercial decisions, reporting and actionable insight.

Acquisition & Paid Media

Improving how acquisition budgets, channels and agencies work together to deliver sustainable growth.

CRM & Customer Retention

Improving segmentation, lifecycle marketing, automation, retention and customer value.

Conversion Optimisation

Finding friction within the customer journey and identifying practical opportunities to improve conversion.

Ecommerce & Trading Strategy

Improving digital trading, merchandising, pricing, promotions and commercial performance.

AI & Automation

Finding practical AI and automation opportunities that improve productivity, decision-making and customer experience.

Fractional Ecommerce Leadership

Ongoing senior ecommerce or digital leadership, delivered fractionally, without the cost or commitment of a permanent director.

Website & Digital Transformation Support

Requirements, governance and migration assurance for businesses rebuilding, replatforming or bringing new technology into their digital estate.

Need expert guidance for your business? Look no further.

Experience built from doing the job, not just advising on it.

Book a call

Digital, ecommerce and retail experience.

20+ years

Experience across different commercial models.

D2C · B2C · B2B

From senior-level strategy through to hands-on delivery.

Strategy + execution

No commission from media spend, platforms, agencies or technology recommendations.

Independent

No account manager or hand-off — the person you speak to is the person doing the work.

Direct access

The questions I usually get brought in to answer

Most businesses do not come to me with a perfectly written brief. They come with a symptom.

Revenue has stalled. Paid media looks expensive. Conversion is down. The CRM is underused. Agencies are producing reports but nobody is sure what to do next. There is a lot of technology but not enough clarity. AI feels important, but nobody wants another shiny-object project.

Those are useful starting points, because my job is normally to work backwards from the symptom and find the real constraint.

You do not need to know the solution before we speak. Tell me what is happening and I will help you work out where to start.

Tell Me What You're Trying to Solve

Get the answers you need

about working

with me.

What kind of businesses do you work with?
Do you replace my agencies?
What can you help with?
Do I need an ongoing retainer?
What happens on the first call?
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Get in touch for support or to find out more.

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Got a digital problem you can't quite put your finger on? Let's talk.

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Book a free 30-minute consultation and get an independent view of where I'd start.

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Send a message any time — I read and reply to every enquiry myself.

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You work directly with me. No account manager, junior consultant or hand-off after the initial meeting.