Website & Digital Transformation Support
Requirements, governance and migration assurance for businesses rebuilding, replatforming or bringing new technology into their digital estate.
What this covers:
Requirements definition, agency selection and management, digital roadmaps, CRM and CMS selection, platform and integration planning, customer journeys, technical SEO and redirect mapping, analytics and tracking validation, UAT and launch readiness, and supplier challenge sessions.
How I work:
I sit on the client side through the parts of a rebuild or replatform that are easiest to get wrong — translating commercial requirements into a brief agencies can actually deliver against, protecting search visibility through migration, and holding suppliers accountable at each stage rather than signing off on faith.
What you get:
A senior commercial and technical sense-check across the project — reduced risk of a launch that loses traffic, breaks tracking, or delivers a platform that doesn't fit how the business actually trades.
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