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Ecommerce & Trading Strategy
Improving digital trading, merchandising, pricing, promotions and commercial performance.
What this covers:
Revenue and contribution analysis, trading calendars, promotional planning, pricing and merchandising decisions — the day-to-day commercial choices that determine whether a strong product range actually turns into profitable growth.
How I work:
I start by reviewing your current trading performance and calendar, then identify where revenue or margin is being left on the table — whether that's pricing, promotional cadence, product mix or seasonal planning. That's included reversing a significant revenue shortfall to finish a half-year ahead of forecast for a multi-category retailer, and doubling sales within three months of a proposition relaunch for an international D2C baby-products brand.
What you get:
A clear view of where your trading strategy is working, where it isn't, and a prioritised set of actions to close the gap — delivered directly by me, not handed off to a junior team member.
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