Conversion Optimisation
Finding friction within the customer journey and identifying practical opportunities to improve conversion.
What this covers:
Reviewing the customer journey, product and category pages, mobile experience, checkout and testing priorities to find where visitors are dropping off before they buy.
How I work:
I look at your analytics, session recordings and the journey itself to identify genuine friction points — not just cosmetic issues — then prioritise the changes likely to have the biggest commercial impact. That's included CRO work delivering uplifts such as +47% conversion for an international D2C baby-products brand and +48% conversion for an international fast-fashion retailer, alongside UX and journey fixes for a global beauty group.
What you get:
A practical, evidence-led testing and improvement roadmap, focused on the handful of changes most likely to move the needle rather than a long list of minor tweaks.
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