CRM & Customer Retention
Improving segmentation, lifecycle marketing, automation, retention and customer value.
What this covers:
Segmentation, lifecycle marketing, automation, retention strategy and customer lifetime value — making sure the customers you've already acquired are worth more over time.
How I work:
I review your existing database, campaigns and automations to understand how customers are currently being segmented and communicated with, then identify the gaps in your lifecycle. In practice that's included rebuilding segmentation and lifecycle programmes for a global prestige beauty group and a national not-for-profit, and building affiliate and retention programmes across multiple markets for an international D2C brand.
What you get:
A retention and lifecycle plan built around your actual customer data, with clear priorities for segmentation, automation and campaign strategy.
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