A good digital consultant should help you understand why digital performance is not where it needs to be, what is causing the gap and what should be prioritised next. That can involve acquisition, ecommerce, conversion, CRM, analytics, technology or operating model issues. I do not see the job as turning up with a favourite channel or platform. I see it as connecting the commercial problem to the right set of actions, then helping make sure those actions actually happen.
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Fractional Ecommerce Leadership
