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CDP versus CRM: what is the difference?

A CRM usually manages customer relationships and communication workflows, while a CDP is designed to combine customer data from multiple sources into usable profiles and audiences. The boundaries vary by platform. I would focus less on labels and more on what data needs to be unified and what action the business wants to take with it.

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CRM & Customer Retention

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Alan Eves
Independent Ecommerce & Digital Growth Consultant