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What does ecommerce trading actually mean?

Ecommerce trading is the day-to-day commercial management of the online business. It connects sales targets, traffic, conversion, pricing, promotions, stock, merchandising, marketing and customer behaviour. The job is not simply to report what happened. It is to decide what to push, what to change and what to stop in order to improve the outcome.

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Ecommerce & Trading Strategy

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Alan Eves
Independent Ecommerce & Digital Growth Consultant