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Why are we spending more on marketing but not growing?

Because spend and incremental demand are not the same thing. You may be paying more to reach the same people, moving budget into expensive channels, harvesting existing brand demand or losing value elsewhere through weaker conversion, margin or retention. I would look at volume, new-customer mix, brand versus non-brand activity, conversion, average order value and contribution before concluding that marketing simply needs another budget increase.

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Ecommerce & Trading Strategy

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Alan Eves
Independent Ecommerce & Digital Growth Consultant