Why has our digital growth stalled?

Growth usually stalls because one or more constraints have tightened. Demand may have softened. Paid acquisition may be more expensive. Conversion may have fallen. Stock, pricing or proposition may be weaker. Existing customers may be buying less often. The mistake is to pick the most visible symptom and optimise it in isolation. I prefer to map the full journey from demand through acquisition, experience, conversion, value and retention, then identify where the biggest gap sits.